In 1945, Nitto Tires was originally started in Japan by the name Toyo Tire & Rubber Company. The US operation started in 1966. Nitto Tires was incorporated in 1999 in US. It is the largest tire company in the world.
Vision "15" is the brain child of the CEO. It gets prominence in the vision statement of the company. This vision statement will be followed till 2015, which is the company's 70th anniversary. The corporate philosophy and the mission statement mentions Nitto as a value creating company. Protect, stabilize, improve, deliver and win are the actions that drive their value.
Tires Wheels
'Driven to Perform' is the new brand statement of the company which unifies the brand logo. As the company is focused on raising executive standards by creating greater transparency in the higher management, it is going strong in more than 100 countries worldwide.
Nitto is considered the best in the category of high performance radials. It specializes in the designing and manufacture of high performance racing radials. It has excellent cornering and handling. Durability is ensured due to tread life for high performance. Due to crisp handling and rugged like durability they surpass expectations. They are meant for both racetrack and freeways. It is a matter of great satisfaction that it is preferred by the most indiscriminating drivers. Safety level of these tires is of the highest standard. They are broadly classified into three types.
Nitto Competition Tires
These tires are used in racing cars for the racetracks majorly. Some can also be used in roads. The different models in this category are:
Nitto NT555R Radial - They provide clear advantage for front wheel drive in drag racing. They are also approved to be used for normal freeway drive.
Nitto NT 555R 11 Extreme - They are a combination of extreme drag tread design and stiff side wall construction. Its soft compound exhibits great control and handling during acceleration in the sideways. Though approved for driving in the roads, it does not provide the smooth ride you look for due to its typical construction.
Nitto NT - 01 - It is known in the tire industry as the pinnacle of technical excellence from Nitto. It has non-directional, asymmetrical tread pattern is perfect for dry racing conditions. It contains a tread compound inspired by racing. This compound is for race performance which delivers extreme cornering power required for faster track times.
Nitto Passenger Tires
They are perfect for long touring and travelling. They are specially designed to travel in extreme weather providing silent and satisfactory ride in dry and wet weather. They have stability and durability in high speed and have special all-season tread features.
Nitto Truck and SUV Tires
These are all-terrain heavy duty tires for heavy vehicles carrying huge loads. They have mud traction to take care for bad muddy rides. Noise of the friction is reduced by computer simulation technology. These tires have huge load ratings and used in heavy duty trucks. They are available in different models and specifications.
Nitto Tires - Techinical Excellence on the Move
